How The McGavock Reed Law Firm Boosted Visibility by 400% with Innovatech Solution'ss "RankmySEO" program.

Customer Success Story

Overview

 

Background:

Founded in 2022 by McGavock Reed, a seasoned practitioner in Attorney Ethics and Discipline Matters, the McGavock Reed Law Firm is a distinguished practice focused on evolving Legal Services for Lawyers. With a presence in Washington D.C. and Virginia, this firm provides comprehensive representation primarily in Loudon County, Fairfax County, Arlington County, Alexandria City, and Washington D.C.

Objective:

Increase the firm’s online presence, enhancing website traffic, and ultimately convert that traffic into leads.

Challenges:

  • Outdated website design.
  • Lack of keyword-rich content relevant to their specialized areas.
  • Weak backlink profile.
  • Absence of local SEO strategies, crucial for law firms to be found in local searches.

Strategies and Solutions Implemented by RankmySEO:

  • Website Optimization: A premium theme was introduced, ensuring that the site was mobile-responsive, fast loading, and user-friendly.
  • Content Strategy: Introduced keyword-rich blogs, articles, and landing pages that addressed common client queries related to personal injury and civil litigation.
  • Backlink Development: Identified and reached out to authoritative legal directories and blogs to acquire high-quality backlinks.
  • Local SEO: Ensured the law firm was listed on all major local directories and optimized their Google My Business profile with regular updates and client reviews.
  • Technical SEO: Addressed issues like 404 errors, implemented proper 301 redirects, optimized site’s XML sitemap, and ensured optimal crawlability.
  • On-page SEO: Optimized meta titles, descriptions, headers, and internal linking structure to boost page relevance.

Results:

  • Traffic Increase: Within three months, organic website traffic surged by 400%.
  • Keyword Ranking: Over 75% of targeted keywords ranked on the first page of Google search results.
  • Lead Conversion: The increased visibility led to a 250% growth in online lead generation.
  • Local Search: McGavock Reed appeared in the top 3 Google Maps results for localized search terms related to their practice.

Conclusion:

McGavock Reed Law Firm’s collaboration with RankmySEO transformed their online presence. Their enhanced visibility not only positioned them as an authority in their domain but also significantly increased their lead conversion rate. This case study demonstrates the critical role of tailored SEO strategies in driving business growth, especially in niches with stiff competition.