How The Law office of Bryan M Grundon Grew Leads by 24% in 2 Months with RankmySEO

Customer Success Story

Overview

Background:

The Law Office of Bryan M. Grundon, a renowned San Diego-based law firm, had already established itself as a trusted partner in collections and enforcing sister-state judgments throughout California. However, despite their strong expertise and client-centric approach, they were not achieving their potential in online lead generation.

Objective:

To enhance the Law Office of Bryan M. Grundon’s digital presence, and consequently, drive a significant increase in qualified online leads over a short span of time.

Strategy:

  • Website Optimization: Leveraging the newly developed premium theme, the website was revamped to improve its user experience, and to ensure that all key services and USPs were highlighted prominently.
  • Targeted Keyword Research: Comprehensive research was done to identify the high-value keywords that potential clients were using. A blend of short and long-tail keywords related to sister state judgments, collections, and California collection laws were identified and utilized.
  • On-page SEO: All website content, including the provided services descriptions, were optimized using the targeted keywords. Meta tags, H1/H2 tags, and image alt attributes were duly updated.
  • Content Strategy: Published regular blog posts that covered key topics in the collections law niche. This not only positioned the firm as an industry thought leader but also aided in driving organic traffic.
  • Link Building: Engaged in strategic link building campaigns with authoritative legal directories and blogs to improve domain authority and rankings.
  • Local SEO: Claimed and optimized the firm’s Google My Business listing to enhance visibility in local searches. Encouraged satisfied clients to leave positive reviews.
  • Social Media Push: Amplified SEO efforts with targeted social media campaigns. Highlighted case wins, client testimonials, and informative content pieces, driving traffic back to the site.

Results:

  • A noticeable 24% uptick in online leads within 2 months.
  • 35% growth in organic website traffic.
  • Improved rankings for key service-related keywords, with 5 keywords making it to the top 3 positions on Google.
  • 20% increase in engagement on social media platforms, aiding brand visibility and trust.

Conclusion:

The strategic and comprehensive approach by RankmySEO successfully bridged the gap between The Law Office of Bryan M. Grundon’s offline reputation and online presence. By focusing on both the broader aspects of SEO and the intricacies tailored to the legal domain, the law firm was able to witness a substantial growth in leads, solidifying its position not just in the courtroom but also in the digital arena.