The Expert Handyman: 20-Year-Old Firm with a Cutting-Edge Content Strategy
The Expert Handyman & Remodeling is a revered name in general contracting and remodeling in Northern Virginia and Washington D.C. Boasting a legacy of two decades, the firm recently decided to revitalize its online presence, coupling its rich history with a modern content strategy, rooted in best SEO practices. This case study delves deep into the strategic pivot and the SEO milestones achieved.
1. Website Architecture and SEO Framework
Premium Theme Integration: The website transitioned to a premium theme that ensures swift loading times, mobile responsiveness, and intuitive navigation. This not only improves user experience but also aligns with Google’s mobile-first indexing approach.
2. Keyword Strategy
Leveraging their vast experience and understanding of the local market, a comprehensive keyword research was conducted. This yielded a mix of:
- Short-tail keywords like ‘Handyman in Northern Virginia’ and ‘Remodeling services in Washington D.C.’
- Long-tail keywords such as ‘best general contracting services in D.C.’ or ‘trusted remodeling experts near me.’
3. Cutting-Edge Content Strategy
- Customized Content Creation: Unique and engaging content was developed. From detailed service descriptions to client testimonials and informational blogs on home improvement, all content was designed keeping user intent and keyword optimization in mind.
- Regular Content Updates: Given the dynamic nature of the digital landscape, content on the website is regularly updated. This ensures relevancy and an edge over competitors.
4. On-Page SEO
- Meta Descriptions and Titles: Each page has a unique meta title and description, infused with target keywords to improve click-through rates from search results.
- Image Optimization: All images on the website are optimized for size and have descriptive alt texts, improving page load times and accessibility.
5. Off-Page SEO
- Backlink Strategy: Strategic partnerships were forged with local businesses, leading to high-quality backlinks from reputable sources.
- Local Citations: Ensuring the firm’s presence on all local directories with consistent NAP (Name, Address, Phone Number) details boosts its local SEO.
6. Results and Impact
Within 4 months of implementing this strategic SEO overhaul, there was a marked increase in organic traffic. The website now ranks on the first page of Google for most of its target keywords, driving more inquiries and conversions.