In February 2024, The Law Firm of Tangi Carter & Associates P.A., renowned as one of the top trial attorneys in the United States and a stalwart in Mississippi’s criminal defense sector, approached us. With over 25 years of legal expertise, The Law Firm of Tangi Carter & Associates P.A aimed to expand their firm, increase revenue, and delegate more operational responsibilities to focus on strategic growth.
Initially, the firm’s brand was heavily centered around Tangi Carter herself rather than showcasing the collective strength of The Law Firm of Tangi Carter & Associates P.A. Our task was to elevate the visibility of the firm’s talented associates, paralegals, and support staff while maintaining Tangi’s esteemed reputation.
Understanding the need to leverage the existing brand, we devised a comprehensive marketing strategy. Our approach focused on highlighting the achievements and expertise of The Law Firm of Tangi Carter & Associates P.A through targeted campaigns. These campaigns spotlighted successful case outcomes, accolades, and contributions, thereby establishing credibility for the The Law Firm of Tangi Carter & Associates P.A’s individual reputation.
By aligning our efforts with Tangi’s vision, we successfully shifted the narrative to emphasize the capabilities of The Law Firm of Tangi Carter & Associates P.A as a whole. This strategic pivot not only enhanced brand recognition but also attracted new clients seeking specialized legal services. As a result, from February 2024 to June 2024, the firm’s monthly recurring revenue surged from an average of $71,000-$75,000 to an impressive $120,000-$121,000.
Through collaborative efforts and strategic marketing initiatives, we empowered The Law Firm of Tangi Carter & Associates P.A to achieve substantial growth in revenue while allowing Tangi herself to focus more on business development and strategic leadership. Moving forward, our partnership continues to evolve, ensuring the firm remains at the forefront of the legal industry, delivering exceptional legal counsel and achieving remarkable outcomes for their clients.
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