Social media has evolved to become a major pastime for consumers. Most of your prospects spend most of their time scrolling social media platforms. Your presence on social media will help them find you when they need your service.

It is better to be available to your prospects across all the social media channels. But you can also conduct research to find out where are your prospects more active.

Posting content helps you find more reach. It is better to post more frequently to gain trust and credibility amongst the audience.

Social media ads are paid advertising approaches to be accessible and reach out to consumers whereas posts are an organic way to increase your reach.

The cost that you must spend depends on the goals and targets you want to achieve. The more you spend, the better reach you get.